Lapham’s Quarterly

Laphamlg Leading copywriter and publishing consultant, Rebecca Sterner (rebeccasterner.com), and I teamed up on this direct mail package, as we have on many others – with great results. Rebecca says:

“Carrie Scherpelz is tops in direct mail design. She, of course, understands how to design pieces according to postal, lettershop and fulfillment requirements and to deliver print-ready files on deadline. And she’s great at uncovering what makes a product unique and desirable, and what gives a brand its power. More importantly, she loves the challenge of beating a control and figuring out what motivates prospects to return an order.”