Testimonials

Carrie Scherpelz is that treasure that everyone is looking for – a graphic designer who can take any concept or copy and make it come alive. She is a tremendous talent, great to work with, and totally reliable.

Ivan Levison, Copywriter

Carrie Sherpelz was referred to me by a highly regarded copywriter. Despite the tyranny of distance and time zones (our business is in Australia) Carrie made the whole process very simple, and I couldn’t help but be impressed by her clear understanding of our objectives, and her ability to deliver what we wanted. We’d be happy to use Carrie again, and in fact have already done so on additional projects!

Mark Stanley, Director, Stanley Samuels Property Management

Carrie Scherpelz is a great asset to American Credit Bureau. For the past four years I’ve called on her regularly for freelance assistance whenever I need help with a marketing communications project. She has become just what I was looking for: someone who is so familiar with our brand and mission that I can assign her projects with very little direction. Her versatility as a writer and graphic designer make her a reliable one-person marketing staff just right for our small business’s marketing needs, from direct mail to email to web sites.

Martin Ferrell, President & CEO American Credit Bureau, Inc.

It’s always a little scary starting a new project with a service provider you don’t know. Carrie gained my trust and confidence faster than most. She listened, understood, and translated my vision into a design and message that aligns perfectly with my ideal clients. She is highly skilled, efficient, and creative but with a healthy dose of practical perspective as well. A+ all around.

Adam Dudley, President & Founder of Deliver Your Vision

Carrie Scherpelz is tops in direct mail design. She, of course, understands how to design pieces according to postal, lettershop and fulfillment requirements and to deliver print-ready files on deadline. And she’s great at uncovering what makes a product unique and desirable, and what gives a brand its power. More importantly, she loves the challenge of beating a control and figuring out what motivates prospects to return an order.

Rebecca Sterner, Publishing Consultant and Contractor

Working with Carrie Scherpelz has been a real joy! Our committee asked Carrie to create a logo for our newly formed group. Although our committee really didn’t know where to begin with a logo design, Carrie was extremely helpful in walking us through the process and asking the right questions of us to get a design that pleased the whole committee. Carrie’s design talent is top notch and her warm personality, sincerity, and timeliness are an extra bonus.

Beth Esser, MGE Shareholders for Clean Energy

Carrie first designed a longtime control direct mail package for us. Then she exceeded its results with a package which lifted response by 30% and became our new control for 2 years. She knows how to design direct mail that works because she understands what drives prospects to respond.

Shawn Niebeling, Marketing Manager, American Girl magazine

Carrie does awesome work! Her designs needed the approval of a team of opinionated people. She passed the high bar with ease. And she is very responsive to tight turnaround needs. I highly recommend both the quality of her work and how great she is to work with.

Ledell Zellers, Human Resources Director, State of Wisconsin Investment Board

Carrie did an exceptional job! I contacted Carrie with an immediate need for a marketing piece featuring the sustainable elements of a historic grocery warehouse that had recently been renovated into professional office space. Carrie identified the best layout for the piece, provided key design elements, and finished the project on time and within budget! I highly recommend Carrie and look forward to the time when we can work together again.

Judy Bennett, Manager, Delta Properties

SERRV’s relationship with Carrie has been a huge asset to us. Not only does she have skill in design, she also has a deep understanding of communication strategies and her expertise extends to art direction for photo shoots. One (of many) ways she helped SERRV was to plan and direct our Spring and Summer 2011 cover shots and we are very happy with the results.

Serena Sato, Director of Marketing at SERRV

Carrie Scherpelz was great to work with. Very accessible and punctual. She freshened up our website with professional copy and photos, and we couldn’t be more happy. We would definitely recommend Carrie and her services.

David Smith, Owner/Smith Management Co.

I’ve really enjoyed working with Carrie. She listens well in terms of what I would like, is responsive to my changes and suggestions, and finishes her work in a timely fashion.

Damon Bourne, Owner of Madison Squash Workshop

If you’re looking for someone who goes the extra mile, Carrie is your person. We asked her to design an ad for our tour, and she did. But as part of her design, she also created a reusable logo that we could use in branding and promoting the tour. Very helpful!

Jim Kushlan, Publisher, AMERICA IN WWII magazine

Carrie Scherpelz delivers. She helped me with designing my business cards, letterhead, white paper and other essential marketing collateral for my new freelance copywriting business. Carrie immersed herself in my business-understanding my niche, doing some additional research on current trends, which made a significant impact on the final work product. I will work with Carrie again! She is on time, sharp and has wonderful input. Kudos!

Susan Cox, Freelance Writer and Communications Specialist

Carrie is a creative and accomplished designer; she crafts effective messages with both words and images.”

Jim Bradley, President Home Savings Bank

Carrie helped us communicate environmental science and regulatory information to our target audiences who are not scientists or public officials. By reworking our language and introducing clean design, she successfully focused our message for the layperson.

Sara Burr, Ph.D., The Burr Group, LLC

Photography, design and writing–Carrie did it all. She has helped us position Stony Hill Farm as a retreat and conference center by designing the logo, brochure and website. Carrie more than captured the vision of what we wanted to do with our business. She listened to what we wanted, studied our product, and produced a beautiful design. Our brochure and website continues to bring compliments from our clients.

Phoebe Love, Owner of Stony Hill Farm

Carrie was fantastic at every step of our extended project, a five-month city council campaign. She was gracious in dealing with shifts in thinking as pieces were developed, and remarkable in how quickly and completely she could turn around complex requests. Through the whole time we had the best of both worlds with Carrie: a true respect for the needs of us, the customer, and the ability to translate our wishes into publications that were clean, interesting and clearly done by a true professional.

Michael Jacob, Ledell Your Alder Campaign Manager

As we worked to launch our new non-profit on a short timeline, Carrie stepped up to design our logo and then quickly implemented the design into several print and display projects. She demonstrated a passion for our organization and collaborated closely with a team of people, incorporating their suggestions until we had the logo just where we wanted it to be.

Lori Compas, Executive Director at Wisconsin Business Alliance

Carrie provided graphic design services for my copywriting business, and I was thrilled with the results. She is easy to work with, very responsive and knowledgeable about her field. I have recommended Carrie’s services to my colleagues, and I recommend her to anyone seeking results-based graphic design.

Julie Steed, Copywriter

I enjoyed working with Carrie who incorporated basic ideas and turned them into a compelling case statement document for a non-profit fundraising campaign. She has a creative compass that sets the appropriate direction and tone for a project.

Jay Werth, Fundraising and Marketing Professional

On short notice, Carrie did a quick turnaround for us on a new project. She not only created a great-looking design, she was also a pleasure to work with. Plus she exceeded our expectations on turnaround. Great work Carrie!

Moira Urich, Marketing and Communications Director, Community Shares of Wisconsin

I have had the distinct pleasure of working with Carrie Scherpelz on a number of projects over the last several years. I have been consistently impressed with the quality of her work. Often we have given her a rough idea and some artwork samples, and the finished pieces are more than what we hoped for. I have found her costs to be very reasonable and her turn around time much sooner than expected. I would not hesitate to recommend her to anyone. We hope to continue to use her services well into the future.

Cliff Garland, Director of Marketing, CarSafe

Carrie put together the graphics and layout for a CD project that we were working on after we lost our designer at the last minute. We were on a very tight deadline. With a minimum of materials and direction available, she designed the CD jacket, the booklet, and the CD face. The entire package came out beautifully, especially given the time constraints. She communicated precisely and effectively, she is knowledgeable and insightful. She collaborates well, she is able to incorporate the ideas of others while still maintaining the essence of her own aesthetic. She is a positive and creative collaborator. I would gladly recommend Carrie Scherpelz to anyone.

Sally de Broux, Director of Merchandising at Artful Home

Carrie designed a 2-page direct response ad that ran in our Dec/Jan 09 issue, and I am happy to report that sales for Dec 09 came in 53% higher than Dec 08 and Jan 09 came in 58% higher than Jan 08! I would say results were very successful.

Shirley Patino, Fulfillment Manager, Discovery Girls Magazine

Carrie has designed a number of different products for me and for a nonprofit with which I work. From unique greeting cards to business cards and stationery, she has always had the gift of “reading my mind” to offer options that appeal. She listens well, and gives prompt, expert service. I highly recommend her work.

Ann J. Flynn, Principal, Foundation Management LLC

I am pleased to recommend Carrie as a superlative graphic designer who has a real feel for translating ideas and thoughts to compelling graphics and text. She re-designed our neighborhood association brochure and took us to a new level of sophistication. I can attest that you will enjoy working with her.

Bert Stitt, Owner, Bert Stitt & Associates

I very much enjoyed working with Carrie while at Community Car. Her eye for design and easy-to-get-a-long-with style make her a wonderful colleague. Because of my great experience working with Carrie on graphic design projects, I hired her as a consultant while working for my current employer. Carrie impressed me once again by working diligently on a fast deadline and produced an effective design piece.

Amanda White, Former Director of Community Car

Carrie and I have a long history. We worked together at then Reed Design Associates (now RSK) when I first graduated. At the time I considered Carrie a wonderful designer and someone I could learn a lot from. Years later, when I hired Carrie at American Girl I already knew this was someone I could depend on. She’s self motivated and meticulous. She has a passion for any project she’s involved with, often going beyond expectations. Carrie is a wonderful designer and she can bring a lot to any project. I highly recommend her.

Mark Porter, formerly Art Director at American Girl, now owner at M. Porter Studio, LLC

As Director of Communications at Madison Environmental Group, Carrie demonstrated a deep knowledge of environmental issues combined with an ability to communicate creatively in order to move people to take action. She is passionate about environmental justice and can translate technical information into compelling messages and graphic design.

Sonya Newenhouse,  Previous Owner of Madison Environmental Group

Carrie has a wide variety of skills and expertise gained from her varied professional experiences. In addition to her being a superb designer, she is meticulous and methodical, exceedingly professional, and a genuinely nice person to work with.

Kathryn Sherwood, Art Director at American Girl

I was up against the clock with a project that needed to go to press in less than 72 hours. The project was a CD, and our designer had backed out. Carrie designed the CD jacket, the booklet, and the CD face. The entire package was more than I could have hoped for, especially given the time restraints. (I can’t imagine what she could have done within a normal time frame!) Carrie has that quality that you most want in a collaborator in any project you’re working on: it is a joy to work with her. She makes the project fun. I would unequivocally recommend Carrie Scherpelz whole-heartedly to anyone considering utilizing her services.

R. Chris Reeder, Independent Performing Arts Professional

Carrie is a joy to work with. I came to her needing help designing marketing collateral for the launch of my new copywriting business. She designed my logo, business cards, letterhead, envelopes, white paper, website homepage, and promotional product. She nailed each design right away, creating a polished, cohesive package that fits my niche and personal brand. I will gladly work with her again.

Jeanna Rutledge, Copywriter for Sustainable Business

I found Carrie to be helpful and easy to work with. She didn’t stop until I was fully satisfied with the project.

Heidi Kushlan, Circulation & Marketing Director, AMERICA IN WWII magazine